Advertise Your Local Business Online Like a Pro: 4 Vital Tips
November 4th, 2009
If you have a local business, you may think online advertising isn’t for you, but you would be missing a huge opportunity to get new customers and boost your sales.
Because the internet can reach people across the country and around the world, many people overlook it for reaching their own backyard. But more and more local businesses – from restaurants to travel agencies to local stores – are discovering easy ways to advertise online to just the areas they serve. Read more…
Get Noticed! How to Write a Great Headline for Your Banner Ad
November 2nd, 2009
To generate sales from your online advertising, it’s just what you say in your banner ad – it’s also how you say it. Follow our advice to get them both right.
Just like a newspaper, the first thing someone will see in your banner ad is the headline. You need to pack as much punch in that short phrase as possible.
Basically, the fewer words, the better. Make it clear and compelling. If you try to be too clever, you risk confusing the reader, who may only be looking at your banner for a moment. Read more…
How to Find the Best Banner Ad Designer – 4 Critical Questions to Ask
October 31st, 2009
The right banner ad designer can do more than create you a great online ad. Your designer can give you a tool to drive more traffic to your website and boost your sales.
But how do you find the best banner ad designer for you? You have many individuals and design companies to choose from. You want to get your web ad quickly, withou Read more…
Do This Now to Get More Clicks on Your Banner Ads
October 20th, 2009
Everyone wants more clicks on their banner ads, but few people realize the one thing that you must do before anyone will notice you. Take this one basic step in each of your banner ads and you can start boosting your website traffic and increasing your sales – starting today.
What is this one building block for more banner ad clicks? Trust. Your audience must first trust you before they click your online ad or buy from you. The easiest way to show you are trustworthy is with a banner ad that’s been professionally designed.
Shoddy display ads make your customers think your business is shoddy, too. Shaking, flashing, or deceptive ads cause people to ignore what you say and look elsewhere on the web page. Your competition likely has slick ads (especially if they are a much larger company than yours) and your customers will expect a professional look.
Your banner ad is the first thing a potential customer will see of yours, so take the time to find a professional banner ad designer or online banner ad design service such as adcherry. An experienced designer can give your ad the polish it needs to make your small business look much larger and your website look trustworthy. Read more…
The 3 Letters to Save You Money on Banner Ads
October 10th, 2009
Here’s how knowing three little letters can save you money on your next banner ad campaign. Online advertising is full of acronyms, so it can be tough for you to make sense of it all. Don’t worry, by learning two important internet marketing terms, you can buy banner advertising like a pro – and save some money in the process.
What is CPM pricing for banner ads?
CPM stands for cost per thousand impressions. (Why the “M”, you ask? It stands for one thousand in roman numerals, an oddly low-tech choice for the hi-tech online advertising industry.) CPM means that you are paying a certain amount to have your banner ad displayed one thousand times.
CPM is the most common way that websites and ad networks (companies that sell banner advertising on behalf of a group of websites) sell banner ad space to advertisers like you. While it’s a fairly straightforward way to purchase online advertising, CPM means that your web ad is shown but not necessarily clicked on. Read more…
Online Marketing is Tough. Take a Survey & We’ll Help Make it Easier
September 30th, 2009
Banner advertising can be tough. What’s your top challenge? Let your voice be heard by taking our super-short survey.
We’re creating new products and services to help you get more traffic, more sales, and more success. Let us know how we can tailor them to meet your needs.
What can we do to make banner advertising easier for you? Please take our survey today – it’s only 5 easy questions – and we’ll keep working hard for you.
3 Easy & Effective Ways to Use Your Banner Ads on Blogs
September 24th, 2009
If you’re looking for nearly any type of person to advertise your website or small business to, you’d be hard pressed to find something better than blogs. There’s a blog on almost any topic imaginable, so you can zero in on just the type of people most likely to visit your website and buy your products.
But how do you get started with blog banner ads? We’ll show you 3 easy shortcuts to finding the perfect locations for your display ads without sending hours researching every blog out there. Read more…
Need a Banner Ad Makeover? How You Can Get Personalized Tips from a Designer
September 21st, 2009
Would you like some exposure for your website plus some personalized advice on how to make your banner ads better?
Send us one of your banner ads and we’ll choose some to be featured on this blog. If you’re chosen, we’ll write 5 tips to improve your ad and post them on this blog along with your banner ad, company/website name, and a link to your website. It’s a great way to get some valuable advice on how to improve your banner ad – and it’s free.
Slots are limited so email makeover@adcherry.com today and make sure to attach your banner ad. Read more…
4 Revealing Reasons People Don’t Click Your Display Ads
September 16th, 2009
After you’ve spent time making a display ad or money having a designer make it for you, you want to make sure it gets all the attention it deserves. But many banner ads don’t get the clicks and don’t drive the traffic they should.
Don’t let this happen to you – learn the four top reasons people don’t click your banner ad and what you can do today to fix it. Read more…
Get Noticed! How to Use Your Banner Ads on Ad Networks
September 14th, 2009
“Where should I advertise?” It’s a very common question for small businesses and website owners to have. There are so many options for online advertising, it can seem overwhelming. But, we’ll share with you an easy tip to start getting big attention. You just need to know the right places to use your banner ads. Read more…
