If your banner ad is just asking customers to “click here”, you might not be going far enough. What do you really want people to do?

Today’s tip to make your banner ad have more impact is to be specific. Make a specific call to action because it will help people quickly understand what your company is about and, more importantly, what exactly you’d like them to do. Read more…

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If your small or medium business is thinking of using online advertising networks, you might consider doing what at least one of the big agencies is doing: target your audience like a laser beam using some of the many vertical ad networks.

That’s what Razorfish is doing, according to a new report the online agency released (covered in Mediaweek). Read more…

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