As an online advertising medium, conventional wisdom would have you believe that display advertising – the ads you see in standard IAB ad placements such as a 728×90 ad – are good for branding but as a solution for direct response advertising, it is in a distant second place to search. Read more…
Many people are paying more than they need to for banner advertising, sometimes hundreds or thousands of dollars more – are you one of them? Paying too much can rob your budget and hurt your online marketing efforts.
But it doesn’t have to be that way. You could be saving money every step of the way – from creating the banner ads to buying the ad space. Read more…
We want to make banner advertising easier, and step one is cutting through the jargon. So, we put together a handy glossary of online marketing terms (including CPA and CPM) you’ll want to bookmark. In it, we define important banner ad and online advertising terms along with how they apply to adcherry.
For a more extensive list, check out this glossary from the Internet Advertising Bureau. What other glossaries do you know of that would help people new to online marketing lingo?
With a resounding ring of the venture capital cash register, advertising exchanges burst on to the scene in March and April of 2007. Google bought Doubleclick for well over $3 billion and Yahoo! bought the Right Media Exchange for around $700 million. Key to each purchase was the underlying exchange technology which helps begin to solve key issues for online publishers and advertisers. Read more…
With the cost of creating and using banner advertisements dropping drastically, more websites and businesses are using them to attract visitors and drive sales. But are you getting the most bang for your buck? Could a small tweak be holding you back from more clicks and money? Read more…
When Brandweek, Mediaweek, MediaPost, AdWeek, and many other publications say you are the next evolution of advertising, web advertisers and publishers take note. The transparency and efficiency of ad exchanges is here to stay and already exchanges are taking off. Read more…
Have you wanted to try making a banner ad at adcherry? Now’s your chance: we just made all of our banner ad designs free so you can see how easy it is to make your own banner ad.
Click this link to make a free banner ad. You can customize it with your logo, your text, and a strong call to action (such as “Learn More, etc.). Choose from six banner ad sizes. When you’re done, you can download it and start using it right away in your advertising. You’ll need to create an account at adcherry, but that’s free too.
If you run search advertising on Google, Yahoo, or other websites, you know how limiting it can be to say what you want to in just 100 letters or less. Plus, you’re only reaching people who specifically are searching for what you offer. But what if you want to tell them about something new? How would they ever hear about it? Read more…
When a marketer begins working in online advertising, they are met with a blizzard of abbreviations that will take careful research and testing to fully understand. After all, many marketers start with their own ad budget or that of a trusted client. A lot is at stake.
Hopefully this article will alleviate some pain for your beginning days as a marketer. Read more…
As a webmaster, you likely use advertising as your primary source of income. Therefore, it is critical that before a website is ever built, you should strongly consider what sizes will make the most sense for your website.
Undoubtedly, you will have ads both above and below the fold – meaning above the bottom of an open browser window when your site’s web page first loads. You will also be able to make these placements either text or graphical display ads. Read more…
