Are Your Banner Ads to Slow to Show? Why File Size Matters
Online, it pays to be fast. But many small businesses are making a simple mistake that could be slowing down their banner ads to the point that people aren’t even seeing them. And that’s after you’ve paid to display them online.
What does a sloooooow banner ad look like? It’s just a blank hole where your web ad was supposed to display. By the time it finally does appears, users have scrolled away and your ad goes unnoticed.
When your banner ad finally does appear, it’s counted as an impression. So if you’re paying per impression (on a CPM basis, in other words), this slow-poke ad just cost you money.
But why is your online ad invisible? When someone visits a web page, your ad needs to be downloaded to their computer just like the rest of the page. The larger that your banner ad’s file size is, the longer it takes for them to receive the information and the longer it takes for them to see your ad.
If the file size is too big, it could take some time for your banner ad to show – especially on old computers and slow internet connections. It could be just a few seconds, but it’s a crucial few moments to attract someone’s attention before they scroll down or browse to a different page.
People won’t click on what they can’t see, so make sure your display ad stands out rather than hides. When you make a free banner ad at adcherry, we’ve done the hard work for you to help the file sizes of your banner ads stay small. But if you have your banner ads created elsewhere, it helps to know a few tips to make your banner ads show up quickly:
- Including large photos or complex logos in your banner advertisement can cause its file size to balloon.
- Making web ads with larger dimensions (like 728×90 leaderboard ads) can also lead to larger file sizes.
So, rather than making banner ads yourself, consider using our self-serve online banner creator. And, look out for the file size (sometime called “k weight”) guidelines on any website or online ad network you run your banner ad on.
Don’t spend money only to have your banner ads go unnoticed. Make people sit up and take notice by keeping your file sizes small.
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