You work hard to drive traffic to your website, but could a simple mistake be sabotaging your efforts? Many website owners are using banner advertising to attract new customers and get more sales, but their web ads could be working harder.

Learn the top three mistakes people make when it comes to banner advertising. See if any of these are holding you back from getting all the traffic and sales you deserve — and find out how to correct them.

1. Stale banner ads

Although you want to use one banner ad or marketing message long enough for people to recognize and respond to it, you don’t want to bore them by using the same ad for a long time.

Try this: Write a fresh headline and make a new banner ad. This change alone can get more people to notice and click on your display ad.

2. Only using your banner ads on one site

If you’ve found a website to advertise on that works, you certainly want to keep placing your banner ad there. But don’t get stuck in a rut that prevents you from finding another website that could drive more traffic and boost your sales.

Try this: Consider new websites and ad networks to use your banner ad, even see where your competition is advertising. If you’re unsure, try testing that website by signing up for a short banner ad campaign.

3. Not tracking your banner ad results

Why do many small businesses watch how their search engine advertising performs like a hawk, but ignore their display ads? Don’t buy online advertising and forget about it because keeping tabs on the results can bring you much larger returns.

Make sure your web ads are working hard by keeping an eye on them and making adjustments to the banner ad design or where they’re being used as needed. That way, your display ads are continually getting you more clicks.

Try this: At a minimum, try to find out how many impressions and clicks your banner ads are receiving each week or month. If you’re advertising on a large website or ad network, they may be able to help you. If the banner ad is displayed on your own website, there are analytics programs that can help.

Once you’ve done that, try to go one step further and see how many sales and how much money you’re getting from your banner advertising. While this can be trickier and inexact, it’s the best way to ensure your online ad dollars are performing well.

Many small businesses are making these three mistakes when it comes to their banner advertising, but you don’t have to. Use the simple strategies we recommend to get the most from your online marketing efforts starting today.

Ready to get started? Make a free banner ad at adcherry now

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