4 Revealing Reasons People Don’t Click Your Display Ads
After you’ve spent time making a display ad or money having a designer make it for you, you want to make sure it gets all the attention it deserves. But many banner ads don’t get the clicks and don’t drive the traffic they should.
Don’t let this happen to you – learn the four top reasons people don’t click your banner ad and what you can do today to fix it.
Reason #1: You’re hiding
People won’t click on what they can’t see. So, even if you have the world’s best display ad, it is just as important to spend time choosing good places to use it online.
Is your banner “below the fold”, meaning that people have to scroll down the website just to see it? Or maybe you’re advertising on a website with too many other display ads on it, so you are fighting for the attention of potential customers.
To help you choose a website that can help your online ad stand out and get clicks, ask the website owner where on the page your ad will appear and the number of banner ads around it.
Reason #2: You’re not giving people a reason to trust you
Some people think that banner ads are just about getting people’s attention by any means possible. Unfortunately, this has led to shaking, flashing, and fraudulent ads. But banner ad clicks don’t follow.
Web users have responded by looking at all display ads with a critical eye — including yours. So, make sure your ad has a professional look because it could be the very first thing a potential customer sees of yours. A simple, polished ad made by a professional online ad designer will earn people’s trust and will earn you new customers.
Reason #3: You’re not cutting to the chase
If you have an animated banner ad, web surfers may only hang around long enough to see part of it. So, if you make people wait a while to get to the point of the ad, people could miss it.
This doesn’t mean you should avoid all animated banner ads, because they can be used effectively to drive traffic. Try to have each frame of your ad show something meaningful, whether it’s a photo of your new product or a compelling headline.
Reason #4: You’re not giving people a reason to click
When you place a banner ad in front of someone, you’re asking them (nicely) to leave what they’re doing and come visit you. To do this, it helps to give them a compelling reason for them to click. Make their decision easy – announce a new product, a special sale, or a free giveaway to drive more people to your website. Go the extra mile to stand out and get more clicks.
Now that you know the top for reasons people don’t click on your banner ad, take action! Many of your competitors are still making these mistakes, giving you the perfect opportunity to make banner ads that get noticed, win new customers, and boost your sales. Start by letting our banner ad designers make a hard-hitting banner ad for you.
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