If you have a local business, you may think online advertising isn’t for you, but you would be missing a huge opportunity to get new customers and boost your sales.

Because the internet can reach people across the country and around the world, many people overlook it for reaching their own backyard. But more and more local businesses – from restaurants to travel agencies to local stores – are discovering easy ways to advertise online to just the areas they serve. Read more…

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To generate sales from your online advertising, it’s just what you say in your banner ad – it’s also how you say it. Follow our advice to get them both right.

Just like a newspaper, the first thing someone will see in your banner ad is the headline. You need to pack as much punch in that short phrase as possible.

Basically, the fewer words, the better. Make it clear and compelling. If you try to be too clever, you risk confusing the reader, who may only be looking at your banner for a moment. Read more…

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