To generate sales from your online advertising, it’s just what you say in your banner ad – it’s also how you say it. Follow our advice to get them both right.

Just like a newspaper, the first thing someone will see in your banner ad is the headline. You need to pack as much punch in that short phrase as possible.

Basically, the fewer words, the better. Make it clear and compelling. If you try to be too clever, you risk confusing the reader, who may only be looking at your banner for a moment. Read more…

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Would you like some exposure for your website plus some personalized advice on how to make your banner ads better?

Send us one of your banner ads and we’ll choose some to be featured on this blog. If you’re chosen, we’ll write 5 tips to improve your ad and post them on this blog along with your banner ad, company/website name, and a link to your website. It’s a great way to get some valuable advice on how to improve your banner ad – and it’s free.

Slots are limited so email makeover@adcherry.com today and make sure to attach your banner ad. Read more…

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After you’ve spent time making a display ad or money having a designer make it for you, you want to make sure it gets all the attention it deserves. But many banner ads don’t get the clicks and don’t drive the traffic they should.

Don’t let this happen to you – learn the four top reasons people don’t click  your banner ad and what you can do today to fix it. Read more…

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You work hard to drive traffic to your website, but could a simple mistake be sabotaging your efforts? Many website owners are using banner advertising to attract new customers and get more sales, but their web ads could be working harder.

Learn the top three mistakes people make when it comes to banner advertising. See if any of these are holding you back from getting all the traffic and sales you deserve — and find out how to correct them. Read more…

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Local businesses are making a clear switch from traditional to online advertising, a new report from BIA’s Kelsey Group shows. In fact, for the first time, the percentage of small and medium businesses using online media to advertise exceeds those using traditional media ads. Read more…

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You don’t need the biggest banner ad on the page to get big attention, a new report finds. That’s good news for small business trying to make a large splash on a tight budget.

MediaWeek is reporting on new research by Dynamic Logic that says smaller display ads that appear inside the content of a web page have more impact than larger ads around the outside of the page. Read more…

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Just like cooking, your banner ad is only as good as the ingredients you put in it. How do you make each part of your ad pack a punch? Learn the three main parts of a display ad and how, by making the most of each, you can attract big attention for your small business. Read more…

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When it comes to banner advertising, you want to be where your customers are. But is there something simple you’re overlooking that’s preventing you from being everywhere your audience is? Learn an easy tip you can use today to make your online advertising more flexible and effective. Read more…

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