If you have a local business, you may think online advertising isn’t for you, but you would be missing a huge opportunity to get new customers and boost your sales.
Because the internet can reach people across the country and around the world, many people overlook it for reaching their own backyard. But more and more local businesses – from restaurants to travel agencies to local stores – are discovering easy ways to advertise online to just the areas they serve. Read more…
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Here’s how knowing three little letters can save you money on your next banner ad campaign. Online advertising is full of acronyms, so it can be tough for you to make sense of it all. Don’t worry, by learning two important internet marketing terms, you can buy banner advertising like a pro – and save some money in the process.
What is CPM pricing for banner ads?
CPM stands for cost per thousand impressions. (Why the “M”, you ask? It stands for one thousand in roman numerals, an oddly low-tech choice for the hi-tech online advertising industry.) CPM means that you are paying a certain amount to have your banner ad displayed one thousand times.
CPM is the most common way that websites and ad networks (companies that sell banner advertising on behalf of a group of websites) sell banner ad space to advertisers like you. While it’s a fairly straightforward way to purchase online advertising, CPM means that your web ad is shown but not necessarily clicked on. Read more…
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If you’re looking for nearly any type of person to advertise your website or small business to, you’d be hard pressed to find something better than blogs. There’s a blog on almost any topic imaginable, so you can zero in on just the type of people most likely to visit your website and buy your products.
But how do you get started with blog banner ads? We’ll show you 3 easy shortcuts to finding the perfect locations for your display ads without sending hours researching every blog out there. Read more…
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“Where should I advertise?” It’s a very common question for small businesses and website owners to have. There are so many options for online advertising, it can seem overwhelming. But, we’ll share with you an easy tip to start getting big attention. You just need to know the right places to use your banner ads. Read more…
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Put your banner ads on one of the hottest sites on the internet. A new study shows that 20% of all display ads are shown on social networking sites such as MySpace, Facebook, and others. The low prices – as low as $5 a day – and nearly endless supply of banner ad space makes it easy for you to advertise here, too. Read more…
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You work hard to drive traffic to your website, but could a simple mistake be sabotaging your efforts? Many website owners are using banner advertising to attract new customers and get more sales, but their web ads could be working harder.
Learn the top three mistakes people make when it comes to banner advertising. See if any of these are holding you back from getting all the traffic and sales you deserve — and find out how to correct them. Read more…
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Local businesses are making a clear switch from traditional to online advertising, a new report from BIA’s Kelsey Group shows. In fact, for the first time, the percentage of small and medium businesses using online media to advertise exceeds those using traditional media ads. Read more…
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You don’t need the biggest banner ad on the page to get big attention, a new report finds. That’s good news for small business trying to make a large splash on a tight budget.
MediaWeek is reporting on new research by Dynamic Logic that says smaller display ads that appear inside the content of a web page have more impact than larger ads around the outside of the page. Read more…
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“Where should I use my banner ad?”
It’s one of the top questions we receive here at adcherry from small businesses like yours. To help empower you to find the best websites and ad networks for your banner advertising efforts, we’ve compiled a list of 20 ideas on where to advertise. Read more…
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If your small or medium business is thinking of using online advertising networks, you might consider doing what at least one of the big agencies is doing: target your audience like a laser beam using some of the many vertical ad networks.
That’s what Razorfish is doing, according to a new report the online agency released (covered in Mediaweek). Read more…
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