Archive

Posts Tagged ‘ad exchanges’

20 Ideas on Where to Advertise Your Small Business Online

August 5th, 2009

internet_sm“Where should I use my banner ad?”

It’s one of the top questions we receive here at adcherry from small businesses like yours. To help empower you to find the best websites and ad networks for your banner advertising efforts, we’ve compiled a list of 20 ideas on where to advertise. Read more…

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Contextual Display Advertising – For Many Advertisers, Context is King

May 8th, 2009

By Joe Fredericks

Contextual can mean different things to different marketers. Whatever it means, it’s a way to drive return on investment in advertising.

More specifically, for some, contextual means search advertising. Read more…

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Display Advertising May Bring Out the Best in Your Search Campaigns

April 28th, 2009

By Joe Fredericks

As an online advertising medium, conventional wisdom would have you believe that display advertising – the ads you see in standard IAB ad placements such as a 728×90 ad – are good for branding but as a solution for direct response advertising, it is in a distant second place to search. Read more…

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New Paradigms in Advertising – Advertising Exchanges

April 8th, 2009

By Joe Fredericks

When Brandweek, Mediaweek, MediaPost, AdWeek, and many other publications say you are the next evolution of advertising, web advertisers and publishers take note. The transparency and efficiency of ad exchanges is here to stay and already exchanges are taking off. Read more…

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