Here’s how knowing three little letters can save you money on your next banner ad campaign. Online advertising is full of acronyms, so it can be tough for you to make sense of it all. Don’t worry, by learning two important internet marketing terms, you can buy banner advertising like a pro – and save some money in the process.
What is CPM pricing for banner ads?
CPM stands for cost per thousand impressions. (Why the “M”, you ask? It stands for one thousand in roman numerals, an oddly low-tech choice for the hi-tech online advertising industry.) CPM means that you are paying a certain amount to have your banner ad displayed one thousand times.
CPM is the most common way that websites and ad networks (companies that sell banner advertising on behalf of a group of websites) sell banner ad space to advertisers like you. While it’s a fairly straightforward way to purchase online advertising, CPM means that your web ad is shown but not necessarily clicked on. Read more…
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You don’t need the biggest banner ad on the page to get big attention, a new report finds. That’s good news for small business trying to make a large splash on a tight budget.
MediaWeek is reporting on new research by Dynamic Logic that says smaller display ads that appear inside the content of a web page have more impact than larger ads around the outside of the page. Read more…
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If you think banner advertising isn’t for your company or website because you’re too small, think again. Your small business can now increase traffic to your website and increase your sales using the same tools the big guys have. Read more…
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It’s no search that the ongoing recession is taking its toll on advertising budgets. It’s likely made your small business take a hard look at where you put your online advertising dollars.
Read more…
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