Local businesses are making a clear switch from traditional to online advertising, a new report from BIA’s Kelsey Group shows. In fact, for the first time, the percentage of small and medium businesses using online media to advertise exceeds those using traditional media ads. Read more…

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You don’t need the biggest banner ad on the page to get big attention, a new report finds. That’s good news for small business trying to make a large splash on a tight budget.

MediaWeek is reporting on new research by Dynamic Logic that says smaller display ads that appear inside the content of a web page have more impact than larger ads around the outside of the page. Read more…

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If someone doesn’t click on your banner ad, is all lost? A new report by iProspect says not necessarily.

eMarketer is reporting some interesting stats on what people who see your banner ad actually do. Read more…

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