If you have a local business, you may think online advertising isn’t for you, but you would be missing a huge opportunity to get new customers and boost your sales.
Because the internet can reach people across the country and around the world, many people overlook it for reaching their own backyard. But more and more local businesses – from restaurants to travel agencies to local stores – are discovering easy ways to advertise online to just the areas they serve. Read more…
where to advertise advertising, banner ads, local advertising, media buying, online marketing, where to advertise
To generate sales from your online advertising, it’s just what you say in your banner ad – it’s also how you say it. Follow our advice to get them both right.
Just like a newspaper, the first thing someone will see in your banner ad is the headline. You need to pack as much punch in that short phrase as possible.
Basically, the fewer words, the better. Make it clear and compelling. If you try to be too clever, you risk confusing the reader, who may only be looking at your banner for a moment. Read more…
banner ad tips advertising, display advertising, DIY advertising, getting started, headline, make your own ads, online marketing
When you’re planning where to put your online ads, you probably think about the website or where on the page it’ll appear. But a new study sheds some light on when you should advertise.
Read more…
banner ad tips advertising, online marketing, primetime, research
By Joe Fredericks
With a resounding ring of the venture capital cash register, advertising exchanges burst on to the scene in March and April of 2007. Google bought Doubleclick for well over $3 billion and Yahoo! bought the Right Media Exchange for around $700 million. Key to each purchase was the underlying exchange technology which helps begin to solve key issues for online publishers and advertisers. Read more…
banner ad tips advertising, banner ads, marketing, media buying, online advertising
By Joe Fredericks
When Brandweek, Mediaweek, MediaPost, AdWeek, and many other publications say you are the next evolution of advertising, web advertisers and publishers take note. The transparency and efficiency of ad exchanges is here to stay and already exchanges are taking off. Read more…
banner ad tips ad exchanges, advertising, banner ad tips, contextweb, marketing
By Joe Fredericks
As a webmaster, you likely use advertising as your primary source of income. Therefore, it is critical that before a website is ever built, you should strongly consider what sizes will make the most sense for your website.
Undoubtedly, you will have ads both above and below the fold – meaning above the bottom of an open browser window when your site’s web page first loads. You will also be able to make these placements either text or graphical display ads. Read more…
banner ad tips advertising, banner ad sizes, display advertising, marketing
