If you have a local business, you may think online advertising isn’t for you, but you would be missing a huge opportunity to get new customers and boost your sales.
Because the internet can reach people across the country and around the world, many people overlook it for reaching their own backyard. But more and more local businesses – from restaurants to travel agencies to local stores – are discovering easy ways to advertise online to just the areas they serve. Read more…
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You told us what your top online marketing questions were, and we listened. Based on your responses to our recent survey, we designed a new ebook just for you. It’s called “Quick & Easy Banner Advertising” and it’s only for small businesses looking for simple solutions to get new customers and more sales. Read more…
adcherry news, getting started banner ads, display advertising, getting started, marketing, online marketing, small business, website traffic
If you run a small business or website, you know how challenging and important finding new customers is. You’re using every marketing tool online and off to reach new prospects and drive people to your website. But you might be overlooking a powerful tool that can attract new customers like no other: banner advertising. Read more…
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If you think banner advertising isn’t for your company or website because you’re too small, think again. Your small business can now increase traffic to your website and increase your sales using the same tools the big guys have. Read more…
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If someone doesn’t click on your banner ad, is all lost? A new report by iProspect says not necessarily.
eMarketer is reporting some interesting stats on what people who see your banner ad actually do. Read more…
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Are you on Twitter? Get up-to-the-minute ideas and updates to help your small business advertise. Follow us on Twitter – just go to this link and click “follow”:
http://twitter.com/adcherry
Read more…
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By Joe Fredericks
With a resounding ring of the venture capital cash register, advertising exchanges burst on to the scene in March and April of 2007. Google bought Doubleclick for well over $3 billion and Yahoo! bought the Right Media Exchange for around $700 million. Key to each purchase was the underlying exchange technology which helps begin to solve key issues for online publishers and advertisers. Read more…
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If your small or medium business is thinking of using online advertising networks, you might consider doing what at least one of the big agencies is doing: target your audience like a laser beam using some of the many vertical ad networks.
That’s what Razorfish is doing, according to a new report the online agency released (covered in Mediaweek). Read more…
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