The right banner ad designer can do more than create you a great online ad. Your designer can give you a tool to drive more traffic to your website and boost your sales.
But how do you find the best banner ad designer for you? You have many individuals and design companies to choose from. You want to get your web ad quickly, withou Read more…
Here’s how knowing three little letters can save you money on your next banner ad campaign. Online advertising is full of acronyms, so it can be tough for you to make sense of it all. Don’t worry, by learning two important internet marketing terms, you can buy banner advertising like a pro – and save some money in the process.
What is CPM pricing for banner ads?
CPM stands for cost per thousand impressions. (Why the “M”, you ask? It stands for one thousand in roman numerals, an oddly low-tech choice for the hi-tech online advertising industry.) CPM means that you are paying a certain amount to have your banner ad displayed one thousand times.
CPM is the most common way that websites and ad networks (companies that sell banner advertising on behalf of a group of websites) sell banner ad space to advertisers like you. While it’s a fairly straightforward way to purchase online advertising, CPM means that your web ad is shown but not necessarily clicked on. Read more…
Would you like some exposure for your website plus some personalized advice on how to make your banner ads better?
Send us one of your banner ads and we’ll choose some to be featured on this blog. If you’re chosen, we’ll write 5 tips to improve your ad and post them on this blog along with your banner ad, company/website name, and a link to your website. It’s a great way to get some valuable advice on how to improve your banner ad – and it’s free.
Slots are limited so email makeover@adcherry.com today and make sure to attach your banner ad. Read more…
After you’ve spent time making a display ad or money having a designer make it for you, you want to make sure it gets all the attention it deserves. But many banner ads don’t get the clicks and don’t drive the traffic they should.
Don’t let this happen to you – learn the four top reasons people don’t click your banner ad and what you can do today to fix it. Read more…
Local businesses are making a clear switch from traditional to online advertising, a new report from BIA’s Kelsey Group shows. In fact, for the first time, the percentage of small and medium businesses using online media to advertise exceeds those using traditional media ads. Read more…
Just like cooking, your banner ad is only as good as the ingredients you put in it. How do you make each part of your ad pack a punch? Learn the three main parts of a display ad and how, by making the most of each, you can attract big attention for your small business. Read more…
When it comes to banner advertising, you want to be where your customers are. But is there something simple you’re overlooking that’s preventing you from being everywhere your audience is? Learn an easy tip you can use today to make your online advertising more flexible and effective. Read more…
Writing the headline to a banner ad can be tough. You’re trying to tell the world about your company in just a few short words. What do you say?
Copyblogger has written an excellent article about the 9 proven formulas you can use to write a highly effective headline. Read more…
Many people are paying more than they need to for banner advertising, sometimes hundreds or thousands of dollars more – are you one of them? Paying too much can rob your budget and hurt your online marketing efforts.
But it doesn’t have to be that way. You could be saving money every step of the way – from creating the banner ads to buying the ad space. Read more…
We want to make banner advertising easier, and step one is cutting through the jargon. So, we put together a handy glossary of online marketing terms (including CPA and CPM) you’ll want to bookmark. In it, we define important banner ad and online advertising terms along with how they apply to adcherry.
For a more extensive list, check out this glossary from the Internet Advertising Bureau. What other glossaries do you know of that would help people new to online marketing lingo?
