To generate sales from your online advertising, it’s just what you say in your banner ad – it’s also how you say it. Follow our advice to get them both right.

Just like a newspaper, the first thing someone will see in your banner ad is the headline. You need to pack as much punch in that short phrase as possible.

Basically, the fewer words, the better. Make it clear and compelling. If you try to be too clever, you risk confusing the reader, who may only be looking at your banner for a moment. Read more…

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If you’re looking for nearly any type of person to advertise your website or small business to, you’d be hard pressed to find something better than blogs. There’s a blog on almost any topic imaginable, so you can zero in on just the type of people most likely to visit your website and buy your products.

But how do you get started with blog banner ads? We’ll show you 3 easy shortcuts to finding the perfect locations for your display ads without sending hours researching every blog out there. Read more…

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Would you like some exposure for your website plus some personalized advice on how to make your banner ads better?

Send us one of your banner ads and we’ll choose some to be featured on this blog. If you’re chosen, we’ll write 5 tips to improve your ad and post them on this blog along with your banner ad, company/website name, and a link to your website. It’s a great way to get some valuable advice on how to improve your banner ad – and it’s free.

Slots are limited so email makeover@adcherry.com today and make sure to attach your banner ad. Read more…

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You told us what your top online marketing questions were, and we listened. Based on your responses to our recent survey, we designed a new ebook just for you. It’s called “Quick & Easy Banner Advertising” and it’s only for small businesses looking for simple solutions to get new customers and more sales. Read more…

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“Where should I use my banner ad?”

It’s one of the top questions we receive here at adcherry from small businesses like yours. To help empower you to find the best websites and ad networks for your banner advertising efforts, we’ve compiled a list of 20 ideas on where to advertise. Read more…

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By Joe Fredericks

Contextual can mean different things to different marketers. Whatever it means, it’s a way to drive return on investment in advertising.

More specifically, for some, contextual means search advertising. Read more…

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By Joe Fredericks

As an online advertising medium, conventional wisdom would have you believe that display advertising – the ads you see in standard IAB ad placements such as a 728×90 ad – are good for branding but as a solution for direct response advertising, it is in a distant second place to search. Read more…

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By Joe Fredericks

When a marketer begins working in online advertising, they are met with a blizzard of abbreviations that will take careful research and testing to fully understand. After all, many marketers start with their own ad budget or that of a trusted client. A lot is at stake.

Hopefully this article will alleviate some pain for your beginning days as a marketer. Read more…

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By Joe Fredericks

As a webmaster, you likely use advertising as your primary source of income.  Therefore, it is critical that before a website is ever built, you should strongly consider what sizes will make the most sense for your website.

Undoubtedly, you will have ads both above and below the fold – meaning above the bottom of an open browser window when your site’s web page first loads.   You will also be able to make these placements either text or graphical display ads. Read more…

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