To generate sales from your online advertising, it’s just what you say in your banner ad – it’s also how you say it. Follow our advice to get them both right.
Just like a newspaper, the first thing someone will see in your banner ad is the headline. You need to pack as much punch in that short phrase as possible.
Basically, the fewer words, the better. Make it clear and compelling. If you try to be too clever, you risk confusing the reader, who may only be looking at your banner for a moment. Read more…
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Banner advertising can be tough. What’s your top challenge? Let your voice be heard by taking our super-short survey.
We’re creating new products and services to help you get more traffic, more sales, and more success. Let us know how we can tailor them to meet your needs.
What can we do to make banner advertising easier for you? Please take our survey today – it’s only 5 easy questions – and we’ll keep working hard for you.
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Local businesses are making a clear switch from traditional to online advertising, a new report from BIA’s Kelsey Group shows. In fact, for the first time, the percentage of small and medium businesses using online media to advertise exceeds those using traditional media ads. Read more…
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Just like cooking, your banner ad is only as good as the ingredients you put in it. How do you make each part of your ad pack a punch? Learn the three main parts of a display ad and how, by making the most of each, you can attract big attention for your small business. Read more…
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When it comes to banner advertising, you want to be where your customers are. But is there something simple you’re overlooking that’s preventing you from being everywhere your audience is? Learn an easy tip you can use today to make your online advertising more flexible and effective. Read more…
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Writing the headline to a banner ad can be tough. You’re trying to tell the world about your company in just a few short words. What do you say?
Copyblogger has written an excellent article about the 9 proven formulas you can use to write a highly effective headline. Read more…
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You’re working hard to drive people to your website — but there’s something you’re missing. How do you get them back?
Advertising costs money, so here’s a way to make each of your ad dollars work twice as hard as before. It’s the one-two punch your small business must have to grow your customer base. Read more…
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When you have a small business, you do a little bit of everything: answering phones, fulfilling orders, and advertising. If you’ve written an ad for your Yellow Pages or made a simple poster to hang in a coffee shop, you can easily make a banner ad using a self-serve tool like adcherry.
But there are some common traps to avoid. Learn from these mistakes so your banner ads can attract more people and more sales to your website. Read more…
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