To generate sales from your online advertising, it’s just what you say in your banner ad – it’s also how you say it. Follow our advice to get them both right.
Just like a newspaper, the first thing someone will see in your banner ad is the headline. You need to pack as much punch in that short phrase as possible.
Basically, the fewer words, the better. Make it clear and compelling. If you try to be too clever, you risk confusing the reader, who may only be looking at your banner for a moment. Read more…
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If you’re looking for nearly any type of person to advertise your website or small business to, you’d be hard pressed to find something better than blogs. There’s a blog on almost any topic imaginable, so you can zero in on just the type of people most likely to visit your website and buy your products.
But how do you get started with blog banner ads? We’ll show you 3 easy shortcuts to finding the perfect locations for your display ads without sending hours researching every blog out there. Read more…
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You work hard to drive traffic to your website, but could a simple mistake be sabotaging your efforts? Many website owners are using banner advertising to attract new customers and get more sales, but their web ads could be working harder.
Learn the top three mistakes people make when it comes to banner advertising. See if any of these are holding you back from getting all the traffic and sales you deserve — and find out how to correct them. Read more…
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Just like cooking, your banner ad is only as good as the ingredients you put in it. How do you make each part of your ad pack a punch? Learn the three main parts of a display ad and how, by making the most of each, you can attract big attention for your small business. Read more…
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If you run a small business or website, you know how challenging and important finding new customers is. You’re using every marketing tool online and off to reach new prospects and drive people to your website. But you might be overlooking a powerful tool that can attract new customers like no other: banner advertising. Read more…
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Writing the headline to a banner ad can be tough. You’re trying to tell the world about your company in just a few short words. What do you say?
Copyblogger has written an excellent article about the 9 proven formulas you can use to write a highly effective headline. Read more…
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