Here’s how knowing three little letters can save you money on your next banner ad campaign. Online advertising is full of acronyms, so it can be tough for you to make sense of it all. Don’t worry, by learning two important internet marketing terms, you can buy banner advertising like a pro – and save some money in the process.

What is CPM pricing for banner ads?

CPM stands for cost per thousand impressions. (Why the “M”, you ask? It stands for one thousand in roman numerals, an oddly low-tech choice for the hi-tech online advertising industry.) CPM means that you are paying a certain amount to have your banner ad displayed one thousand times.

CPM is the most common way that websites and ad networks (companies that sell banner advertising on behalf of a group of websites) sell banner ad space to advertisers like you. While it’s a fairly straightforward way to purchase online advertising, CPM means that your web ad is shown but not necessarily clicked on. Read more…

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Local businesses are making a clear switch from traditional to online advertising, a new report from BIA’s Kelsey Group shows. In fact, for the first time, the percentage of small and medium businesses using online media to advertise exceeds those using traditional media ads. Read more…

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You told us what your top online marketing questions were, and we listened. Based on your responses to our recent survey, we designed a new ebook just for you. It’s called “Quick & Easy Banner Advertising” and it’s only for small businesses looking for simple solutions to get new customers and more sales. Read more…

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You don’t need the biggest banner ad on the page to get big attention, a new report finds. That’s good news for small business trying to make a large splash on a tight budget.

MediaWeek is reporting on new research by Dynamic Logic that says smaller display ads that appear inside the content of a web page have more impact than larger ads around the outside of the page. Read more…

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By Joe Fredericks

As an online advertising medium, conventional wisdom would have you believe that display advertising – the ads you see in standard IAB ad placements such as a 728×90 ad – are good for branding but as a solution for direct response advertising, it is in a distant second place to search. Read more…

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We want to make banner advertising easier, and step one is cutting through the jargon. So, we put together a handy glossary of online marketing terms (including CPA and CPM) you’ll want to bookmark. In it, we define important banner ad and online advertising terms along with how they apply to adcherry.

For a more extensive list, check out this glossary from the Internet Advertising Bureau. What other glossaries do you know of that would help people new to online marketing lingo?

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By Joe Fredericks

With a resounding ring of the venture capital cash register, advertising exchanges burst on to the scene in March and April of 2007. Google bought Doubleclick for well over $3 billion and Yahoo! bought the Right Media Exchange for around $700 million. Key to each purchase was the underlying exchange technology which helps begin to solve key issues for online publishers and advertisers. Read more…

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By Joe Fredericks

When Brandweek, Mediaweek, MediaPost, AdWeek, and many other publications say you are the next evolution of advertising, web advertisers and publishers take note. The transparency and efficiency of ad exchanges is here to stay and already exchanges are taking off. Read more…

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By Joe Fredericks

As a webmaster, you likely use advertising as your primary source of income.  Therefore, it is critical that before a website is ever built, you should strongly consider what sizes will make the most sense for your website.

Undoubtedly, you will have ads both above and below the fold – meaning above the bottom of an open browser window when your site’s web page first loads.   You will also be able to make these placements either text or graphical display ads. Read more…

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