If you have a local business, you may think online advertising isn’t for you, but you would be missing a huge opportunity to get new customers and boost your sales.

Because the internet can reach people across the country and around the world, many people overlook it for reaching their own backyard. But more and more local businesses – from restaurants to travel agencies to local stores – are discovering easy ways to advertise online to just the areas they serve. Read more…

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Here’s how knowing three little letters can save you money on your next banner ad campaign. Online advertising is full of acronyms, so it can be tough for you to make sense of it all. Don’t worry, by learning two important internet marketing terms, you can buy banner advertising like a pro – and save some money in the process.

What is CPM pricing for banner ads?

CPM stands for cost per thousand impressions. (Why the “M”, you ask? It stands for one thousand in roman numerals, an oddly low-tech choice for the hi-tech online advertising industry.) CPM means that you are paying a certain amount to have your banner ad displayed one thousand times.

CPM is the most common way that websites and ad networks (companies that sell banner advertising on behalf of a group of websites) sell banner ad space to advertisers like you. While it’s a fairly straightforward way to purchase online advertising, CPM means that your web ad is shown but not necessarily clicked on. Read more…

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If you’re looking for nearly any type of person to advertise your website or small business to, you’d be hard pressed to find something better than blogs. There’s a blog on almost any topic imaginable, so you can zero in on just the type of people most likely to visit your website and buy your products.

But how do you get started with blog banner ads? We’ll show you 3 easy shortcuts to finding the perfect locations for your display ads without sending hours researching every blog out there. Read more…

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After you’ve spent time making a display ad or money having a designer make it for you, you want to make sure it gets all the attention it deserves. But many banner ads don’t get the clicks and don’t drive the traffic they should.

Don’t let this happen to you – learn the four top reasons people don’t click  your banner ad and what you can do today to fix it. Read more…

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“Where should I advertise?” It’s a very common question for small businesses and website owners to have. There are so many options for online advertising, it can seem overwhelming. But, we’ll share with you an easy tip to start getting big attention. You just need to know the right places to use your banner ads. Read more…

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Put your banner ads on one of the hottest sites on the internet. A new study shows that 20% of all display ads are shown on social networking sites such as MySpace, Facebook, and others. The low prices – as low as $5 a day – and nearly endless supply of banner ad space makes it easy for you to advertise here, too. Read more…

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“Where should I use my banner ad?”

It’s one of the top questions we receive here at adcherry from small businesses like yours. To help empower you to find the best websites and ad networks for your banner advertising efforts, we’ve compiled a list of 20 ideas on where to advertise. Read more…

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If you run a small business or website, you know how challenging and important finding new customers is. You’re using every marketing tool online and off to reach new prospects and drive people to your website. But you might be overlooking a powerful tool that can attract new customers like no other: banner advertising. Read more…

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If you think banner advertising isn’t for your company or website because you’re too small, think again. Your small business can now increase traffic to your website and increase your sales using the same tools the big guys have. Read more…

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By Joe Fredericks

With a resounding ring of the venture capital cash register, advertising exchanges burst on to the scene in March and April of 2007. Google bought Doubleclick for well over $3 billion and Yahoo! bought the Right Media Exchange for around $700 million. Key to each purchase was the underlying exchange technology which helps begin to solve key issues for online publishers and advertisers. Read more…

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