If you have a local business, you may think online advertising isn’t for you, but you would be missing a huge opportunity to get new customers and boost your sales.
Because the internet can reach people across the country and around the world, many people overlook it for reaching their own backyard. But more and more local businesses – from restaurants to travel agencies to local stores – are discovering easy ways to advertise online to just the areas they serve. Read more…
where to advertise advertising, banner ads, local advertising, media buying, online marketing, where to advertise
To generate sales from your online advertising, it’s just what you say in your banner ad – it’s also how you say it. Follow our advice to get them both right.
Just like a newspaper, the first thing someone will see in your banner ad is the headline. You need to pack as much punch in that short phrase as possible.
Basically, the fewer words, the better. Make it clear and compelling. If you try to be too clever, you risk confusing the reader, who may only be looking at your banner for a moment. Read more…
banner ad tips advertising, display advertising, DIY advertising, getting started, headline, make your own ads, online marketing
You work hard to drive traffic to your website, but could a simple mistake be sabotaging your efforts? Many website owners are using banner advertising to attract new customers and get more sales, but their web ads could be working harder.
Learn the top three mistakes people make when it comes to banner advertising. See if any of these are holding you back from getting all the traffic and sales you deserve — and find out how to correct them. Read more…
banner ad tips, where to advertise banner ad design, buying ad space, headline, make banner ad, online marketing, tracking, website traffic
You told us what your top online marketing questions were, and we listened. Based on your responses to our recent survey, we designed a new ebook just for you. It’s called “Quick & Easy Banner Advertising” and it’s only for small businesses looking for simple solutions to get new customers and more sales. Read more…
adcherry news, getting started banner ads, display advertising, getting started, marketing, online marketing, small business, website traffic
It’s no search that the ongoing recession is taking its toll on advertising budgets. It’s likely made your small business take a hard look at where you put your online advertising dollars.
Read more…
banner ad tips advertising budget, CPC, economy, online marketing, targeting
When you’re planning where to put your online ads, you probably think about the website or where on the page it’ll appear. But a new study sheds some light on when you should advertise.
Read more…
banner ad tips advertising, online marketing, primetime, research
If someone doesn’t click on your banner ad, is all lost? A new report by iProspect says not necessarily.
eMarketer is reporting some interesting stats on what people who see your banner ad actually do. Read more…
banner ad tips advertising report, banner ads, click-through rate, online marketing
We want to make banner advertising easier, and step one is cutting through the jargon. So, we put together a handy glossary of online marketing terms (including CPA and CPM) you’ll want to bookmark. In it, we define important banner ad and online advertising terms along with how they apply to adcherry.
For a more extensive list, check out this glossary from the Internet Advertising Bureau. What other glossaries do you know of that would help people new to online marketing lingo?
getting started banner ad tips, getting started, marketing, online advertising, online marketing
If your banner ad is just asking customers to “click here”, you might not be going far enough. What do you really want people to do?
Today’s tip to make your banner ad have more impact is to be specific. Make a specific call to action because it will help people quickly understand what your company is about and, more importantly, what exactly you’d like them to do. Read more…
banner ad tips banner ad design, display advertising, make banner ad, online marketing
If your small or medium business is thinking of using online advertising networks, you might consider doing what at least one of the big agencies is doing: target your audience like a laser beam using some of the many vertical ad networks.
That’s what Razorfish is doing, according to a new report the online agency released (covered in Mediaweek). Read more…
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