If you run a small business or website, you know how challenging and important finding new customers is. You’re using every marketing tool online and off to reach new prospects and drive people to your website. But you might be overlooking a powerful tool that can attract new customers like no other: banner advertising. Read more…

banner ad tips, getting started advertising network, banner ads, headline, media buying, search advertising, small business

By Joe Fredericks

As an online advertising medium, conventional wisdom would have you believe that display advertising – the ads you see in standard IAB ad placements such as a 728×90 ad – are good for branding but as a solution for direct response advertising, it is in a distant second place to search. Read more…

banner ad tips ad exchanges, display advertising, marketing, search advertising